In partnership with McKinsey, Business of Fashion has released their annual State of Fashion Report for 2019. Now in it’s third issue, the report has become the largest and most authoritative overview of the industry. Their forecast for 2019 is “sunny intervals but with storms ahead” with executives in the luxury segment feeling the most optimistic following impressive growths in 2018. Sadly for the high street and other segments, businesses are feeling a little more pessimistic following a tough year of trading and political uncertainty. In this blog post I’ll be talking about my top takeouts to take note of from the report covering industry shifts and consumer behaviours.
As we see the high street continuing to struggle with reported sales waining and big names coming under scrutiny, the retail landscape is looking challenging. However, amidst what appears to be a gloomy outlook on brick and mortar retailers, the rise of the independent brands and online retailers are clearly having a moment. However, starting a successful fashion brand isn’t as easy as some people might think. In this post, i’ll touch on some points overlooked by fashion entrepreneurs starting out and some tips on how to overcome and plan these into your business plan.
Black Friday marks the start of the festive shopping season for consumers. Long gone are the days of customers holding out for the Boxing Day sales, queuing outside Next at 5.30 in the morning to grab the bargains. Imported from our friends across the pond, Black Friday is still a relatively new phenomena in the UK, but is something consumers have embraced wholeheartedly! In this post I’ll take a look at how it’s shaping and changing the way we shop and if it’s impacting the high street and small brands alike.
Last night I attended a live screening from The British Library where Mary Portas, more commonly known to us as ‘Mary Queen of Shops’, talked about her new book, a manifesto for change in the workplace: Work Like a Woman. Putting characteristics and qualities more synonymous with female personality traits such as kindness, empathy, collaboration and flexibiltiy at the centre of the workplace to drive change from an outdated alpha environment.
I was 12 when I decided I wanted to be a designer. In many ways, I was incredibly lucky that I knew exactly what I wanted to do from a young age. It meant I had a goal, an objective. I knew where I wanted to be and I had a plan of how to get there. Maybe knowing my destination and being incredibly eager to get there is where I learned that hard work pay dividends.
Brand collaborations, although nothing new, have been gaining serious momentum, especially in the streetwear market. The recent release of the 90s power brands K-Way x Kappa collaboration is one of the latest to hit the market, and boy have they got it right!
As an industry insider with connections to, and my business dependent on manufacturing in the textiles industry, it was with a pang of guilt and anger that I watched Stacey Dooley’s harrowing and impactful documentary for the BBC this week on the fashion industries impact on the environment.
I’ve worked with a lot of brands over the years and one of the earliest lessons I learned was the importance of your customer. Not only is it crucial to identify your customer from a design and product perspective but also brand and user experience.
Back in July, I made the decision to show Farrar Studio at Pure Origin, a new manufacturing trade show held alongside London’s biggest fashion trade show, Pure London. It was a bold financial move, (it’s no secret that tradeshows cost a lot of money!) but one that I felt was a necessary investment to give my young business some authentic exposure.
The fashion industry is notorious for it’s ‘closed door’ nature, especially with regards to the supply chain and sharing of information. There are also many misconstrued assumptions and stigma attached to Far East manufacture. In this post, I would like to address some of those assumptions and shine a light on some of the really great attributes sourcing out of China can offer.